Privacy Policy

Pyrsos is a service of LAG Capital Group LLC, a Texas limited liability company ("Pyrsos," "we," "us," or "our"). We provide communication and front-office automation services to home-service and other service businesses — including AI-assisted call answering, text messaging, appointment booking, customer-record management, and review management (together, the "Services") — and we operate the website at pyrsos.ai (the "Site").

This policy explains what information we collect, how we use it, who we share it with, and the choices you have. It is written to cover three different kinds of people, because we deal with three different kinds of people:

• Visitors — anyone browsing the Site;
• Clients — businesses that purchase the Services (and their staff); and
• Client Customers — people who call, text, or otherwise communicate with a business that uses the Services.

Most of the Site is informational. Clients also have a portal at app.pyrsos.ai, where they sign in with credentials we issue at install. Portal sign-in data (username, password, session information) and the account activity shown in the portal are Client data covered by Sections 2, 3, and 7 of this policy. From the rest of the Site we collect only:

• Information you send us. The Site's contact buttons open your own email application; when you email us, we receive your email address and whatever you write. If we add a chat assistant to the Site, we will receive the messages you type into it.
• The fit call request form. When you use the “See if Pyrsos fits your shop” form, we receive what you enter: your name, company, trade, call volume, ticket size, phone number, and anything you write. If you begin typing into the form and do not press send, the fields you typed may still reach us so we can follow up on the inquiry you started; we may follow up by phone or email, and we never send text messages based on an unsubmitted form. Texting consent is separate, optional, and collected only through the checkbox under the form’s phone field.
• Newsletter sign-ups. If you subscribe through the form in our footer, we collect your email address and use it to send you occasional updates about Pyrsos. Every message includes an unsubscribe link, and you can opt out at any time by using that link or emailing [email protected].
• Technical log data. Like almost every website, our hosting infrastructure automatically records basic technical information about requests — IP address, browser type, device type, pages viewed, and timestamps — used for security, debugging, and understanding aggregate traffic. Some page assets, such as fonts and third party product logos, load directly from Google and Apple servers; those companies receive your IP address and browser information when the page loads, under their own privacy policies.
• Cookies. The Site uses only cookies that are necessary for it to function and, if we enable analytics or a chat widget, cookies associated with those features. We do not use advertising cookies and we do not sell browsing data.

• Business and contact information — company name, your name and role, phone numbers, email addresses, business hours, service area, pricing rules, and the operational details we need to configure the Services for your business.
• Billing information — payment records and bank details needed to process payments. Payments are processed by established third-party payment processors and financial institutions; we do not store complete bank account or card numbers on our own systems.
• Account activity — configuration choices, support requests, and communications with us.

When a Client turns on the Services, we process communications between that Client and its customers so the Services can do their job. Depending on the Client's configuration, this can include:

• Calls — audio of calls answered by the assistant, transcripts of those calls, caller ID information, call times and durations, and voicemails;
• Messages — the content of SMS/text conversations, sender and recipient numbers, and delivery information;
• Booking and customer records — names, phone numbers, email addresses, service addresses, appointment details, job notes, and customer history kept in the Client's customer-management system;
• Payment collection details — when a Client uses payment-collection features, payment is handled by the payment processor; we process confirmation and status, not full card numbers;
• Reviews — review requests, responses, and public review content.

For this information, we act as a service provider / processor (the terms privacy laws use for a company that handles data only on another business’s instructions): the Client decides what is collected and why; we process it to deliver the Services, under our agreement with the Client, and not for our own marketing. Our client agreements include a data-protection section reflecting these obligations, and a copy of our data processing terms is available to Clients on request at [email protected].

• Automated assistant. Calls and messages handled through the Services may be answered by an automated, AI-assisted system operating under the Client's business name.
• Recording and transcription. Calls may be recorded and transcribed so the Client has an accurate record and so the Services can act on what was said (for example, booking the appointment discussed). Recording disclosure is turned on by default: calls answered by the assistant begin with a brief notice that the call is with an automated assistant and may be recorded. Clients remain responsible for any additional notices or consents required by the laws that apply to their calls, and must not disable the disclosure where the law requires it.
• Text messages. Messages may be sent on behalf of a Client (under that Client's business name) or by Pyrsos itself (for example, to confirm a call you scheduled with us). Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT) to any message to opt out of further texts from that sender — including Pyrsos; you may receive a single confirmation of the opt-out. Opt-outs are processed promptly, though a message already in transit may still arrive within 24 hours. Reply HELP or email [email protected] for help. Message and data rates may apply. See the SMS & Messaging Terms for the full program terms.
• No sharing of mobile information. Mobile phone numbers, text-message originator opt-in data, and consent records are not shared with third parties or affiliates for marketing or promotional purposes. Sharing with subcontractors that help us deliver messages (such as carriers and delivery infrastructure) is limited to that support role.
• Calls with Pyrsos itself. When Pyrsos answers or records a call to our own numbers, a notice is provided at the start of the call; by staying on the line after the notice, you consent to the recording.

• To provide, configure, maintain, and improve the Services;
• To answer, route, record, transcribe, and act on communications as instructed by the Client;
• To respond to inquiries and provide support;
• To send newsletter and product updates to people who subscribed, until they opt out;
• To bill and collect payment;
• To secure our systems, prevent fraud and abuse, and enforce our agreements;
• To comply with law; and
• To produce aggregated or de-identified statistics (for example, average answer times) that do not identify any person, which we may use to operate and improve our business.

We do not sell personal data — including sensitive personal data — and we do not use the content of Client Customer communications to advertise to those customers. We also do not use Client Data to train our own artificial-intelligence models or for any purpose beyond providing and supporting the Services and producing de-identified statistics.

Our vendors are bound by contracts limiting their use of information to providing services to us.

We retain information only as long as it serves the purposes above, using these criteria:

When an engagement ends, the Client may request an export of its data within 30 days; we then delete or de-identify the data within 60 days after that window closes, except where the law requires longer retention.

We use commercially reasonable administrative, technical, and physical safeguards appropriate to the nature of the information — including encryption in transit, access controls, and dedicated credential management. No system is perfectly secure; if we confirm a breach affecting Client Data, we will notify the affected Client without undue delay — and in any case within 72 hours of confirmation — and will notify other affected parties as required by law.

Depending on where you live, you may have rights under state privacy laws — including the Texas Data Privacy and Security Act — such as the right to know what personal information we hold about you, to correct it, to delete it, to obtain a copy, and to opt out of the sale of personal data, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects. We do not sell personal data, we do not use it for targeted advertising, and we do not use it for profiling of that kind.

• If you are a Client Customer, please direct requests to the business you communicated with — as the controller of that data, it is best positioned to act, and we will support it in honoring your request.
• Otherwise, email [email protected] with the subject "Privacy Request." We will verify your identity and respond within 45 days (extendable once by another 45 days where permitted, with notice), and we will not discriminate against you for exercising your rights.
• Global Privacy Control. We honor GPC browser signals where applicable law gives them effect; because we do not sell personal data or process it for targeted advertising, there is generally nothing further to opt out of.
• Appeals. If we decline a request, you may appeal by replying to our decision; we will decide the appeal within 60 days and explain our reasons in writing, and you may also contact the Texas Attorney General through its online complaint portal.

The Site and Services are operated from the United States and directed to U.S. businesses. If you access them from outside the United States, you understand that your information will be processed in the United States, where privacy laws may differ from those of your jurisdiction.

The Site and Services are business tools intended for adults. We do not knowingly collect personal information from anyone under 13, and the Site is not directed to children. If you believe a child has provided us personal information, contact us and we will delete it.

We may update this policy as the Services evolve. We will post the updated version here with a new "Last updated" date, and for material changes affecting Clients we will provide direct notice by email to the account contact at least 30 days before the change takes effect. Continued use of the Site or Services after an update means the updated policy applies.

Pyrsos · a service of LAG Capital Group LLC
Austin, Texas
General: [email protected]
Privacy & legal: [email protected]
Support: [email protected]