Speed-to-Lead

Somebody fills out the form on your website. About a minute later, during your calling hours, your phone system calls them back. It says plainly what it is, confirms what they need, answers their questions, and books the job on your calendar. You find out when the appointment shows up. Built for HVAC, plumbing, septic, and restoration shops.

One minute instead of one afternoon. The rest of this page puts a dollar figure on that minute.

Web leads die in minutes, not days

The form comes in while you are under a house or up in an attic. You plan to call back at lunch. Then after the job. Then tonight. By tonight, the homeowner has filled out three other forms, and one of those shops already called.

Call a web lead within 5 minutes and you reach them. Wait 30 minutes and your odds of making contact drop as much as 100 times. Your odds of qualifying that lead drop 21 times. Not percent. Times.

Now put a price on it. Five web leads a month that go cold, at a $350 average ticket, is $1,750 a month that asked you for a call and never got one. You're already paying for those leads. The ad ran. The click cost money. The form worked. The only part that failed was the callback.

And the slow callback is one leak of five. Missed calls, empty slots, unasked reviews, quiet customers: they all drain the same account. Run the full numbers on the homepage, or put your own numbers into the calculator.

Three steps, none of them yours

• 1. A lead lands. Someone submits the form on your website or your ad. The form captures their written consent to get a call and a text from your shop, including from an automated system, and says so in plain words next to the button. That consent is the trigger. No consent, no call.
• 2. Pyrsos calls them back. About a minute later, inside the calling hours you set, it dials the lead. It says what it is in the first sentence, confirms the problem and the address, answers plain questions, and books the job on your calendar. You approve how it talks before it takes a single call.
• 3. You see everything. Every attempt, every conversation, and every booking lands in your log, word for word, the same day. If a lead needs a human, it flags the call to you with the details already gathered.

What that gets you

• Calls a new web lead back in about a minute, during your calling hours.
• Books the job on your calendar while the lead is still deciding.
• Retries leads that do not pick up, on a schedule you set, then stops.
• Queues overnight leads and calls them first thing inside your window.
• Logs every attempt and every conversation word for word, same day.

Fair questions, plain answers.

Is a one-minute callback really that different from one hour? Yes, and this is the second study that says so. An audit of 2,241 US companies found firms that contacted a web lead within an hour were about 7 times as likely to qualify it as firms that waited even one hour longer, and 60 times as likely as firms that waited a day. Minutes beat hours. Hours beat days. Source: Harvard Business Review, The Short Life of Online Sales Leads.

Will people think it is spam? No cold calls, ever. It only calls people who asked you for a callback and gave consent on your form. It never pretends to be a person. It says what it is, talks plain, and gets to the point. Homeowners want to know you got their request and when you can come.

What won't it do? It won't quote a complicated job sight unseen, and it won't dial outside the hours you set. Two retries or five, whatever you set: after that it stops chasing and hands you the lead with the details already gathered. When a call needs you, it gets you.